Max Verstappen x TAG Heuer

Commercial advertising photography created ahead of the Formula One Grand Prix season.

The Brief

Create a series of premium portraits of Max Verstappen for TAG Heuer that reflected the brand's precision and luxury while staying true to his personality.

The Challenge

Access was limited. The entire shoot had to be completed in a single one-hour session, leaving no time for experimentation. Every detail was planned before Max stepped onto set.

Max Verstappen photographed by London based advertising photographer Jon Enoch

The Solution

Lighting, camera positions and shot sequence were planned in advance, allowing the team to work efficiently and focus on creating authentic portraits rather than making technical adjustments.

sports photographer jon enoch captures Formula One's Max Verstappen in this advertising shoot for Tag Heuer
 

The Result

The final images balanced TAG Heuer's luxury identity with Max Verstappen's personality, all captured within a single one-hour session.

Behind the Scenes:

  • Every setup planned before the shoot

  • Built for speed without compromising quality

  • Multiple campaign assets from a single production

  • Consistent lighting and premium finish throughout

like this? check out this sports photography personal work.