MANCHESTER CITY x OKX

Commercial sports photography for Manchester City and OKX, creating advertising portraits for the global My Fabric campaign.

The Brief

OKX wanted to move beyond the standard football imagery that accompanies most sponsorship campaigns. The My Fabric campaign explored what makes each player and coach unique, creating portraits that felt more like artwork than traditional sports photography.

The Challenge

Photograph some of the biggest names in world football while creating a distinctive visual style that reflected the campaign's concept. Every portrait needed its own personality while remaining consistent across the wider campaign.

The Solution

Working closely with the creative team, each portrait was designed around the My Fabric concept. A consistent lighting approach and thoughtful direction created a series of individual portraits that worked together as a cohesive campaign.

The Result

A collection of striking campaign imagery that gave OKX something different from the usual football photography. The final portraits were created for global marketing while standing as artwork in their own right.